Branding
Rebrand + company branding
Basis Technologies (Formerly Centro)
Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and relaunch a more confident, tech-focused brand personality, voice, and tone that confidently highlighted the benefits of automation, spoke to the company’s unique blend of technology and services, and positioned itself as a thought leader and premium digital partner in the ad tech space.
Company Branding
Centro
Brand Ideation + Development // I partnered with design and across stakeholders/teams to shape, set, refine, and launch Centro’s brand voice and tone—and lead copywriting across both employer and business brands.